When attempting to promote your company with online marketing, the first thing that should come to mind is keyword research.
As a business owner who wants to drive traffic to their site, you need to be aware of the different types of keywords that are most used.
Have an idea of what you want to target, before aimlessly going after some of the most sought after keywords in your industry.
In the following article by Will Robbins, he explains in detail, the 3 different major types of keywords along with how to to decide on what keywords to choose, along with the process of setting up goals. He will then advise you to seek out your competitors, reverse engineer their SEO tricks, and finally put it all together for some powerful rankings:
How to Growth Hack Your Keyword Research in 6 Steps
Let’s face it. If you target the wrong keywords, you’re going to miss your audience completely. If you go with super long-tail keywords, you may miss out on traffic. If you target competitive keywords, you’re never going to rank.
Where and how do you put all this together for the best of the best? How do you align your keyword research with your revenue goals?
Keyword research should answer the question, “What does my audience want to know about?” That is the big key — getting in the mind of your audience.
Backlinko always publishes amazing guides on SEO. When you look through an in-depth guide, you always know there are small pieces that are missing — the mindset or pivotal pieces. That is what you will find in this process. See full post here…
While targeting keywords is a major focus of online marketing, some, such as Kirk Williams, will will play devil’s advocate and offer you another theory – audience targeting. He will demonstrate the thought process of some people who believe that audience targeting is replacing keyword research. However, he will prove why it is not concrete enough to be the savior of digital marketing. The next article will show Williams’ view one audience marketing vs keyword research:
Keywords: Personal intent powerhouses
A keyword is still my favorite form of targeting in paid search because it reveals individual, personal, and temporal intent. Those aren’t just three buzzwords I pulled out of the air because I needed to stretch this already obesely-long post out further. They are intentional, and worth exploring.
A keyword is such a powerful targeting method because it is written (or spoken!) by a single person. I mean, let’s be honest, it’s rare to have more than one person huddled around the computer shouting at it. Keywords are generally from the mind of one individual, and because of that they have frightening potential.
Remember, audience targeting is based off of assumptions. That is, you’re taking a group of people who “probably” think the same way in a certain area, but does that mean they cannot have unique tastes? For instance, one person preferring to buy sneakers with another preferring to buy heels?
Keyword targeting is demographic-blind.
It doesn’t care who you are, where you’re from, what you did, as long as you love me… err, I mean, it doesn’t care about your demographic, just about what you’re individually interested in. Read original article…
While keyword research is insanely important, you cannot begin your search without choosing just the right topic. Rand Fishkin is going to help us understand how to maximize the benefits of our keywords with the right topic research:
The goals of your blog
So let’s start with the goals of a blog and then what an individual post needs to do, and then I’ll walk you through kind of six formats for coming up with great ideas for what to blog about. But generally speaking, you have created a blog, either on your company’s website or your personal website or for the project that you’re working on, because you want to:
Attract a certain audience, which is great.
Capture the attention and amplification, the sharing of certain types of influencers, so that you can grow that audience.
Rank highly in search engines. That’s not just necessarily a goal for the blog’s content itself. But one of the reasons that you started a blog is to grow the authority, the ranking signals, the ability to rank for the website as a whole, and the blog hopefully is helping with that.
Inspire some trust, some likeability, loyalty, and maybe even some evangelism from your readers.
Provide a reference point for their opinions. So if you are a writer, an author, a journalist, a contributor to all sorts of sources, a speaker, whatever it is, you’re trying to provide a home for your ideas and your content, potentially your opinions too.
Covert our audience to take an action. Then, finally, many times a blog is crafted with the idea that it is a first step in capturing an audience that will then take an action. That could be buy something from you, sign up for an email list, potentially take a free trial of something, maybe take some action. A political blog might be about, “Call your Congress person.” But those types of actions. Click here to read the entire article here…
So there you have it. These are just a few tips and tricks to guide you in the right direction of promoting your company online. In short, do your research! Locate the topic and the specific keywords. By following these hacks, you will have a blog that promotes your company, maximizes keyword research, and pushes your company further ahead in the search engines.