Simple Tips in Topic and Keyword Research

Simple Tips in Topic and Keyword Research

When attempting to promote your company with online marketing, the first thing that should come to mind is keyword research.

As a business owner who wants to drive traffic to their site, you need to be aware of the different types of keywords that are most used.

Have an idea of what you want to target, before aimlessly going after some of the most sought after keywords in your industry.

In the following article by Will Robbins, he explains in detail, the 3 different major types of keywords along with how to to decide on what keywords to choose, along with the process of setting up goals.  He will then advise you to seek out your competitors, reverse engineer their SEO tricks, and finally put it all together for some powerful rankings:

How to Growth Hack Your Keyword Research in 6 Steps

Let’s face it. If you target the wrong keywords, you’re going to miss your audience completely. If you go with super long-tail keywords, you may miss out on traffic. If you target competitive keywords, you’re never going to rank.

Where and how do you put all this together for the best of the best? How do you align your keyword research with your revenue goals?

Keyword research should answer the question, “What does my audience want to know about?” That is the big key — getting in the mind of your audience.

Backlinko always publishes amazing guides on SEO. When you look through an in-depth guide, you always know there are small pieces that are missing — the mindset or pivotal pieces. That is what you will find in this process.  See full post here…

While targeting keywords is a major focus of online marketing, some, such as Kirk Williams, will will play devil’s advocate and offer you another theory – audience targeting.  He will demonstrate the thought process of some people who believe that audience targeting is replacing keyword research.  However, he will prove why it is not concrete enough to be the savior of digital marketing.  The next article will show Williams’ view one audience marketing vs keyword research:

Keywords: Personal intent powerhouses

A keyword is still my favorite form of targeting in paid search because it reveals individual, personal, and temporal intent. Those aren’t just three buzzwords I pulled out of the air because I needed to stretch this already obesely-long post out further. They are intentional, and worth exploring.

Individual

A keyword is such a powerful targeting method because it is written (or spoken!) by a single person. I mean, let’s be honest, it’s rare to have more than one person huddled around the computer shouting at it. Keywords are generally from the mind of one individual, and because of that they have frightening potential.

Remember, audience targeting is based off of assumptions. That is, you’re taking a group of people who “probably” think the same way in a certain area, but does that mean they cannot have unique tastes? For instance, one person preferring to buy sneakers with another preferring to buy heels?

Keyword targeting is demographic-blind.

It doesn’t care who you are, where you’re from, what you did, as long as you love me… err, I mean, it doesn’t care about your demographic, just about what you’re individually interested in.  Read original article…

Image source

While keyword research is insanely important, you cannot begin your search without choosing just the right topic.  Rand Fishkin is going to help us understand how to maximize the benefits of our keywords with the right topic research:

 

The goals of your blog

So let’s start with the goals of a blog and then what an individual post needs to do, and then I’ll walk you through kind of six formats for coming up with great ideas for what to blog about. But generally speaking, you have created a blog, either on your company’s website or your personal website or for the project that you’re working on, because you want to:

  • Attract a certain audience, which is great.

  • Capture the attention and amplification, the sharing of certain types of influencers, so that you can grow that audience.

  • Rank highly in search engines. That’s not just necessarily a goal for the blog’s content itself. But one of the reasons that you started a blog is to grow the authority, the ranking signals, the ability to rank for the website as a whole, and the blog hopefully is helping with that.

  • Inspire some trust, some likeability, loyalty, and maybe even some evangelism from your readers.

  • Provide a reference point for their opinions. So if you are a writer, an author, a journalist, a contributor to all sorts of sources, a speaker, whatever it is, you’re trying to provide a home for your ideas and your content, potentially your opinions too.

  • Covert our audience to take an action. Then, finally, many times a blog is crafted with the idea that it is a first step in capturing an audience that will then take an action. That could be buy something from you, sign up for an email list, potentially take a free trial of something, maybe take some action. A political blog might be about, “Call your Congress person.” But those types of actions.  Click here to read the entire article here…

Image Source

So there you have it.  These are just a few tips and tricks to guide you in the right direction of promoting your company online.  In short, do your research!  Locate the topic and the specific keywords.  By following these hacks, you will have a blog that promotes your company, maximizes keyword research, and pushes your company further ahead in the search engines.

Trusted Attorney SEO Marketing Options

Trusted Attorney SEO Marketing Options

Attorneys deal with various types of situations all the time. Some of them specialize in a particular area of the law while others operate a practice that covers many different aspects of it. As trends in society occur, many attorney’s find they have to continually learn about a new area. With the explosion of the internet as a place to buy, sell, and gather information it is only reasonable to expect that they have started learning about it and the laws applying to it.

Many attorney’s have websites that advertise the services they have available. This way you can keep a steady flow of clients coming their way. Even though most of them can be found in the phone book most people look for information online instead. Approximately 70% of the population use the internet on a reonline marketing for attorneysgular basis, so the way in which even traditional businesses advertise has found its way online.

However, there are so many attorney’s out there advertising online that you can easily get lost in the shuffle. As a result you have to conduct research and discover the keywords and phrases that consumers are typing into the search engine. This way you can be sure it is your website that will come up on the first pages of the various search engines.

Think about all of the various terms that a person could use to search for an attorney. If they simply enter that term, they will get too many board hits, so they will likely narrow it down some. They will look for a specific type of attorney based on what their needs are such as a divorce attorney or a criminal attorney. They might type in lawyer instead of attorney so be ready to offer that terminology as well.

You may be interested in discovering that more than 100,000 searches are conducted each month for attorneys. This means the potential for generating a large volume of potential clients is there. Make sure all of your web pages are very appealing, easy to navigate, and offer information that will be helpful to potential clients.

To help get the best rankings for your website, you will need to engage in various marketing strategies. The more of them you implement, the better success you will have. This way you can have consumers come in from various directions.

SEO

The concept of writing quality material for the search engines to pick up is called Search Engine Optimization (SEO). Make sure you include various keywords that consumers will type into the search engines. You also have to make sure the material makes sense when a person reads it as well. Working with Hit Me SEO, the best attorney SEO marketing in Maryland, will greatly increase your website presence and business.

PPC


Pay per Click advertising (PPC) allows you to place links on various web pages online. Each time someone clicks a link from there to your site, you will be obligated to pay them an agreed amount of money. If no one clicks the links, you don’t pay anything.

There are numerous legal directories online for you to be a part of as well. Look for blogs and forums that relate to legal issues as well. If you post to these areas and offer them quality information, they will be very likely to take a look at your website and what you have to offer. Try to register a domain name as well that tells people what you are all about. The most effective type of marketing online is done via e-mail. This is a great way to reach a large number of people inexpensively and quickly.

More attorney’s than every before are listing their information online. They understand this is the only way to keep up with the trends of those who will be looking for an attorney. Reaching the target base is vital when it comes to the success of your business, even if it isn’t one that is operated online.

Safety With Diesel Fuel Polishing

Safety With Diesel Fuel Polishing

Sometimes you just need to make sure that your generator is going to work at the best level possible and that you are going to get the best results each and every time. When this happens, you may be considering the use of a process known as diesel polishing to ensure that all the fuel going through the cycle is at the highest possible quality level. This is a process that Green Coast Fuel Cleaning can offer and is quite proficient at, as well. Green Coast Fuel is one of the most trusted names in fuel, so you know that the service will be well worth your time.

While many people consider getting their generators filtered and working through possible problems that way, it may create more obstacles than it is worth. This is because filtering will eventually render fuel unusable and can cause significant amounts of damage to your engine as well. Keeping this in mind, going with a system that doesn’t remove critical components from the fuel but that can ensure that only clean diesel fuel products reach your engine seems like a simple choice. This is why so many people go with diesel polishing and consider it a much better method than any other solution available on the market.

Green Coast Fuel Cleaning – For All Your Diesel Polishing Needs


One of the benefits of using the highest quality diesel in your generation is going to be the optimization of your entire process. Well-fed engines operate at a much higher level than engines that have to struggle, get gunked up, or need added-maintenance all the time. This means that work times can be reduced, more work can be done in each cycle, and fuel will go much farther. It also allows a company to reduce their repair budget because they will no longer be running into fuel related issues with their machines.

This can also help keep tanks and other parts of the set-up cleaner and in better shape as well. Everyone knows that build-up, stagnation, and other impurity based issues can cause huge problems with each and every part of any machine. Preventing these obstacles from happening in the first place is one of the easiest ways to guarantee that you get the most out of every single run you do with your generator or other fuel needing machinery. In this way, it simply makes sense for companies to use a high-quality fuel preservation method.

Overall, if you are considering Diesel Fuel Polishing Services – website after website is available online to ensure that your work goes smoothly. Also, that your machinery lasts longer and that you get a better quality experience out of your work. This means that you can relax, enjoy life, and know that your business will be able to keep up with schedules, demands, and surprises that come your way. Diesel polishing may seem like a novel idea, but it’s the best way to ensure that you get all of these benefits and that you can be sure of your equipment.

What You Need To Know About MLP Investments

What You Need To Know About MLP Investments

Master Limited Partnership Investments, called MLP investments for short, are a type of limited partnership that are designed to combine the tax benefits found in limited partnerships with the ease of trading found in publicly traded securities. Typically, MLP investments are part of the real estate, natural resource, or financial service industries.

Master Limited Partnerships are similar to corporations but differ in that they are not considered to be a single entity. Instead, an MLP is made up of all of the separate entities involved in the partnership. Each entity is responsible for paying taxes individually instead of an overall corporate tax applied to the MLP as a whole. This is a big advantage over a corporation, in which corporate taxes are applied, and then taxes are again applied to the shareholders. This tax benefit is the chief advantage of MLP investments versus corporations.

To invest in an MLP, usually one would speak to a broker, similar to buying stock in a corporation. The broker sells MLP units, which are generally speaking worth more than a similar share of an equivalent corporation. MLP units typically will then pay out on a quarterly basis.

To be considered an MLP, the partnership in question is required to generate a minimum of 90 percent of its income from qualifying sources such as mining, oil extraction, and refinement, or natural gas extraction and refinement. This is because the required quarterly payouts make the stable nature of these industries some of the best ways to keep up with payments.

Should you invest in MLPs?

Here are some pros and cons:
There are a few key benefits to MLP investment. First and foremost, MLPs tend to be high yield. You can expect a 6-7% yield for your average MLP. MLPs also offer very predictable payouts. Because of the industries involved, stable commodities like oil and gas, your payouts will be easy to predict. The fact that MLPs pay no taxes are the company level also means that an MLP will pay out more than a similar corporation.

tax cartoonHowever, there are drawbacks to consider before investing in an MLP. Chief among this disadvantages is the fact that MLP unitholders are responsible for filing their share of income tax for the partnership. This can be complicated, especially if the partnership operates over multiple states with separate tax rules and jurisdictions. These taxes can come due even if the funds are going into a retirement account or otherwise are not immediately accessible. MLPs also have fewer sources of investors, since many institutional investors like pension funds avoid incurring taxes on their earned income.

As you can see, MLP investment is an industry worth looking into. The greater gains made possible by the lack of double taxation means that an MLP will often outperform traditional stocks. If you are interested in investing, speak to a broker today and ask what your options are in MLP investment.

Commercial Construction Tips In The US

Commercial Construction Tips In The US

By 2018, 84% of residential construction companies plan to have at least some of their construction projects classified as green. To get an idea of just what kind of impact this has on the overall economy, consider that residential projects total as much as 5% of the current gross domestic product of the US. As more and more firms add green-building to their plans, it might mean that as much as 18% of GDP will be centered around green construction.

Commercial construction is often an arbiter of altering economic conditions. Construction projects mean both an improving economy and a way to improve the economy of a given area. Read on to learn more interesting facts about it.

commercial constructionIt’s not just the US that is interested in green construction. LEED certifications around the world are becoming more common. A study released earlier this year showed that as many as 69,000 LEED projects are going on globally in 150 different countries.

This construction is as important to the global economy as it has ever been, and the increases in such projects over the last few years signal a positive change after the worldwide recession of 2008-09 and the soft recovery that followed. With even more green projects being planned than ever before, commercial construction projects will also be kinder to the planet, meaning everyone will benefit for years to come.

Big commercial office buildings are going green, too. LEED certification is becoming the main standard, and builders are up to 41% green as of 2012. Just how rapidly is this growing? Consider that only 2% of commercial construction projects were green in 2005. It’s no surprise that states like Hawaii and California are leading the way in LEED projects.

As much as 10% of all commercial construction services take place in the US, and New York is the city with the most commercial construction going on – $8.5 billion (that’s billion with a B) in 2013. ByPCS 2018, 84% of residential construction companies plan to have at least some of their construction projects classified as green. Consider that only 2% of commercial construction projects were green in 2005.

Construction projects mean both an improving economy and a way to improve the economy of a given area. Not only do the buildings benefit the users, but the building process itself gives workers a solid job for several months, and the expenditures from the construction project go directly into the local economy.

Trending US Construction

The United States is the second in the world regarding this construction, regardless of where the company doing the building is headquartered. As much as 10% of all commercial construction takes place in the US, and New York is the city with the most commercial construction going on – $8.5 billion (that’s billion with a B) in 2013. A lot of the construction was for residential buildings. Following New York were Houston and Dallas. Those two cities spent $10 billion in 2013 on commercial projects.

One of the biggest trends in commercial construction is green-building. Experts from the Environmental Protection Agency expect that by 2017 as much as 48% of new construction will be done with green building materials. To put that in financial terms, it could mean as much as $145 billion dollars.

This variety of construction helps public agencies, as well as private firms. Big new schools in areas where people are moving give students a chance to learn in state of the art facilities. New office buildings bring jobs to the area, and the upward spiral continues. Not only do the buildings benefit the users, but the building process itself gives workers a solid job for several months, and the expenditures from the construction project go directly into the local economy.

Trademark Guidelines To Follow

The U.S. Trademark Office receives over 1 million applications each year from businesses and individuals hoping to trademark a name for their new products, services, and companies. How can you avoid doing a face plant on the fast track to trademark approval? Below are pointers to help surpass the difficulty of trademarks.

Start with a Long List

With thousands of names fighting for a trademark each month, the chances that any one name is available are extremely slim.  That’s why it’s important when developing a new brand name to compile a long list of potential options. On any given project, most naming companies will generate 400 to 600 names and then narrow that list down to 15 or 20 names that are truly unique and memorable.

In my experience, out of a list of 20 supposedly unique names, at least half will already be trademarked and therefore off limits. That’s why it’s imperative to have several good options to choose from before you begin the trademark process.

Get Some Help

You may ask, “But coming up with a half dozen names was tough enough, how am I supposed to come up hundreds?” Good question.

Here’s a good answer: Use a team of 5 to 7 people to generate ideas. Give each person a goal of 50 names. Have them work alone and as a group. Seven times 50 equals 350 names. Voila! You’ve got your long list.

Give Yourself a “Distinct” Advantage

The U.S. Trademark office recognizes a “spectrum of distinctiveness,” where the more unique the name, the easier it is for the owner be granted exclusive trademark rights.  On this spectrum, the easiest names to trademark are invented words like Google or Starbucks followed by suggestive names like BlackBerry or Amazon. The most difficult names to trademark are descriptive or generic names such as EasyPrint or Furniture Warehouse.

The Trademark Office frowns on descriptive and generic names because they can just as easily describe a host of competing products as well as your own. So if you’re serious about securing a trademark for your new product or company, give yourself a distinct advantage by making the name as unique and distinctive as possible.

Don’t Fall In Love

Many first-time new product names fall into the same trap. They come up with a name that they fall madly in love with. So smitten are they that no other name will possibly do.  That is until the trademark attorneys break the bad news. The name of their dreams is contracted to another. It has already been spoken for.

That’s why you can’t afford to fall head-over-heels over a single name. Have at least 1trademark0 or 15 potential names you’re willing to give serious consideration.

 

Do a Preliminary Trademark Search

Once you have a shortlist of 15 or so favorite names, do a preliminary trademark search at the U.S. Patent and Trademark Office website (http://www.uspto.gov). Click on “Trademarks” and “Search TM Database”. Then click on “New User Form Search (Basic)”.

Search for each of the names on your list. You’ll quickly discover which names are already being used. By clicking on each result, you can see if the name falls within the same product classification as your own. If it does, remove it from your list of favorites.

Hire a Good IP Attorney

After doing a preliminary trademark search, you should be left with at least a two or three excellent names for your new product or company. While it’s possible to apply for a trademark yourself, I recommend hiring a good Intellectual Property (IP) attorney to file the trademark application. Successfully applying for a trademark in the proper classifications can be tricky and having a pro on your side can greatly expedite the process. This is especially noteworthy should you need a lawyer for intellectual property dispute. Working hard to come up with unique names and doing a preliminary trademark search will make your attorney’s job a lot easier – and your final bill a lot lower.

If you follow these simple guidelines:
Generate lots of potential names
Don’t be set on one single option
Do a preliminary trademark search
Hire an attorney to file the application

You’ll not only beat your trademark difficulties, but you’ll also succeed with a brand name winner.

A Divorce Lawyer And Counselor?

According to extensive research, there are a lot of reasons why married couples will look into getting a divorce. Some reasons why people consider divorce is because people get married for love and do not consider factors like religious beliefs and even the level of education among others, which are said to play a majorDivorce part in divorce. Statistics indicates that 50 percent, especially in the first marriages, do not go far and end in divorce. The worrying part of the figure is the in 30-years time they have remained the same.

With such worrying statistics, counseling becomes key to keeping a marriage together. A lot of couples are now looking for divorce lawyers who also work as marriage counselors because these intelligent professionals understand both sides of divorce and how hard each can be. My favorite local divorce lawyer who provides counseling services is Thomas K. Mallon. You can find information about him and his legal practice at http://mallon-jurisprudence.com/.

Some of the reasons that should call for couples visiting counselors include:

1. When a couple has failed to resolve their problems.
Like in any other disputes, it would be fatal for discordant couples not to seek the advice from a third party if they have disagreements. In many occasions, seeking a nonpartisan person is key especially when people are fighting. This is the same situation that can be applied to marriages. The importance of seeking counselors’ services cannot be underestimated. The main purpose behind this is because the two warring people would not agree on issues at hand since each would be pulling towards his or her side. This kind of behaviors would not enable the couple to come to a common ground. And in such a situation the services of a counselor becomes a necessary evil.

2. When couples love, wane and are only bound by other things.
In such a case, one would say that the relationship is almost dead. Without even delving into the reasons that lead to such a situation, it would be dangerous to stay in the same house with someone you call a husband or a wife who in real sense does not love you. However, there are many couples who normally tolerate even an abusive marriage for the sake of children. This is an option, but the question of how long one can do it still begs.

divorce-1To save such marriage, however, whatever the difference that has lead to this, should be addressed with the help of a counselor. The move should not only save the marriage and revert it to be united one but at the same time come in handy to avert evil intentions that could even lead to the killing of the spouse. When marriages ties are only held by material things or even the presence of children, then they are not expected to go far since the main reason for people going into marriage is usually love while the other things come later.

3. If there is noted elements of external affair.
In this case, if you feel there is no way of getting past it, you must seek a divorce attorney.  It is still beneficial to seek counseling for your own well-being. External affairs are the main causes of divorce in a many marriages. However, every time such affairs are discovered by the other person in a relationship, the offended person normally becomes upset to a level that they cannot reason with the partner. However, in such a situation the services of a counselor are important if the marriage is to survive. Without the counselors’ advice the couple might quickly separate without giving dialogue a chance.

Finding The Best Internet Advertising Company

Finding The Best Internet Advertising Company

Because of all of the noise and distractions in our daily lives, internet advertising MD is necessary if you want to catch peoples’ attention. Think about what you do before, during and after work. As soon as you wake up, you probably check your phone to look at Facebook, Instagram, and your email. Depending on what you do and your age, you may also check the news online, Twitter, and your favorite blog. You make your way to work, and as soon as you get there, you open up your work email and potentially your Facebook – just in case someone posted something good between when you woke up and when you got to work. During the day, you probably check your social media accounts and personal email a few times because usually work can get pretty boring. Finally, once you get home, you might go for a walk with your dog, but at some point before bed, you probably go online to look at things you want on Amazon, read some more news online, and waste some time on Reddit or Pinterest.

People have learned how to tune out the ads on radio stations. We have also learned how to ignore the ads on buses, benches, etc. If you want a shot at really catching the attention of your desired audience, then Internet advertising is the way to go. There are a lot of options if you are searching for someone to do your internet advertising MD. While finding options will not be too difficult, choosing the best option or you and your company is a different story.

What to look for in a digital marketing company

Different internet marketing companies offer different services and will typically have different styles for informing and updating their clients on what is going on. The number one thing you should look for when searching for an internet advertising company is a variety of serviced offered. Right now you may be searching for a company to handle your social media advertising, but in the future, you may decide you want to do some Google Adwords and some content marketing. If you like the customer service at a company you already work with, then it would be much simpler to work with them for all of your digital marketing needs rather than going back and forth between different providers.

The other important factor to consider when hiring a company to do your internet advertising in Maryland  is great customer service. Having a company that gets great results is important, but you want a company that will be able to explain the results to you and the advantages of what its employees are doing. Customer service and good communication is an important characteristic of the best internet marketing companies.

Why A Temp Agency Can Find Your Best Employees

When you own your own business, occasionally you will need someone only for a few days a week or just a few hours a day. Have you considered the possibility to hire a temp employee? This method can help you. Many people have a bias when it comes to this kind of hiring. However, this is a proven method with many advantages.

If you need to hire someone for a short period, temp employees are the best possible solution. They are highly motivated, and they will give their best at the job. You can evaluate their qualities and skills, maybe leading you to hire them for an extended period.

To find the best possible temp worker in Maryland, you should contact the best temp agency in Maryland. The best temp agency will make sure to locate the number one option out of all people looking for a job in Maryland because that is what they do. They are hiring hundreds of people, and they have various profiles of employees available. As soon as you tell the agency exactly what you need, they will examine different profiles of employees available, and they will find the right worker for your company.

The recruiting agencies will protect you from the risks. When you are trying to find an employee on your own, you can make a mistake in judgment, and you can hire the wrong person. That will cost you your time and money, and you will want to avoid that for sure. In case that the agency is here to find a worker for you, they will be responsible for any mistakes, and that is how you will be protected. They have a long experience in this field, and that is why they can find you the best possible person.

If you need someone to work for you for some short period, you should not waste your time. Call the agency, and they will make sure to find you the best possible employee. If you are doing this on your own, you might lose some great project opportunities, time, and money. Let the agency do this job for you, because you will for sure be delighted with the results. Also, you are protected from any risk in case your worker is not so good, which rarely is the case. The most common situation is – the agency will find you a temp employee that will make you satisfied, and maybe you will make a decision to hire him or her for a long term period. Do not hesitate – find the temp agency to hire someone as soon as possible.

Slip & Fall Cases In The News

slip and fallThere’s been a lot of precipitation on the east coast this year. First there was a huge snow storm, and then there were some smaller snow and ice storms. Now, it appears to be constantly raining. No one is happy about this miserable, wet weather, except for maybe those people who profit off of such weather. It is horrible to say, but slip and fall lawyers are probably not too upset about the many cases that are resulting from the messy weather. As a non-lawyer, you should be aware of all of the situations in which you should contact a slip and fall attorney to represent your case in court.

The first question you will need to answer is whether or not you were injured by slipping and falling in Philadelphia. If there are no apparent injuries, then it will be too difficult for a slip and fall attorney to prove any damages so then you may be out of luck.

The next question you will need to answer is, “Where exactly did you fall?”

If you fell on the sidewalk in front of your house, anywhere inside of your house, or anywhere else on the property that you own, then you should not contact a slip and fall lawyer because you are the person at fault here. If the property is managed by a company or an association, and this company is responsible for shoveling, salting, and otherwise maintaining the sidewalks, then you may have a case. If you slipped and fell on someone else’s property, whether it as an individual’s or business’s property, then you are also likely to have a case. You need to sear injury attorneys near me.

Did the property owner or property manager have a reasonable amount of time to remove the ice or water?

If there is a massive blizzard, and it is not practical to keep sidewalks entirely clear, then you’ll have a more difficult time winning a case. In the event of a blizzard, a judge is much more likely to rule in the favor of the property owner because of the extreme weather; you were taking a risk by going outside and walking on sidewalks that clearly had snow and ice on them.

If, however, it was a small amount of snow on the sidewalk or water on a tile floor that had been there for hours, then a personal injury lawyer will be much more likely to take your case because you will probably win.

Slip and fall cases are complicated because there is a lot of language like “reasonable,” which requires some interpreting from the judge. Luckily, when you consult a slip and fall attorney, he or she will be able to help you decide whether or not fighting for the case is worth it. Another good thing about slip and fall lawyers is that they do not charge any money unless you win, in which case they will take a percentage of the money that you win.